What is Google SEO Optimization?
Search Engine Optimization or Search Engine Optimizer is referred to by the acronym SEO. Google SEO refers to a marketing method that optimizes website rankings on the Google search engine so that websites can gain greater brand and product exposure on Google.
The history of SEO can be traced back to the 1990s when search engines were just emerging in the public eye. Today, SEO has become an integral part of the marketing field.
The goal of search engine optimization is to improve the natural ranking and traffic of the website, excluding the part of PPC (pay-per-click advertising); SEO and PPC together are collectively referred to as SEM (Search Engine Marketing), that is, search engine marketing.
On Google’s search page, the “Ad” logo in front of the URL is a PPC advertisement, and the organic ranking result is the one without this logo.
Features of Google Optimization
When locating website rankings, search engines not only look at the relevance of the information of the webpage, but also consider the reputation of the website, such as how many external links there are, and how high the click-through rate of the webpage is, and so on. Therefore, a website with rich content will definitely rank ahead of a website with poor content. Huge traffic and influence make Google ranking (ie, Google left ranking) a must-see for online marketing businesses! A stable homepage ranking can bring unlimited business opportunities and profits. A backward ranking is not only a loss of benefits but also means that valuable business opportunities will be handed over to competitors!
The so-called Search Engine Optimization (SEO) is to make the web page design suitable for the retrieval principles of search engines (ie, search engine friendly) according to the retrieval characteristics of various search engines, so as to be included in the search engines and ranked high various behaviors. For example, for a search engine based on META tag retrieval, set valid keywords and website descriptions in the META tag. For a spider-type search engine that focuses on the relevance of web page content, increase the density of keywords in the web page, or specifically Design a search engine-friendly page (eg sitemap.htm, robots.txt). Search engine optimization is one of the common forms of search engine marketing.
How to promote google SEO
If we want our website to do promotion through Google SEO, then our website needs to meet the requirements of the Google search engine.
These requirements include:
- Basic website optimization: 404 pages, sitemaps, nofollow tags, H1 tags, redirects, understanding Google algorithms, etc.;
- Website keyword research: through core keywords, expand more long-tail keywords and related words ;
- Perfect website content: including product pages and article pages, improving product information, and providing high-quality article content;
- Release of website external links: The website needs to publish high-quality English external links so that Google spiders can crawl more website pages.
The value and role of google optimization SEO
Google SEO allows independent website sellers to minimize the capital but can obtain greater product exposure opportunities.
For companies, Google SEO is an indispensable way to promote the website. It can always obtain a large number of traffic sources at a relatively low cost.
Google SEO optimization precautions
Google’s SEO is a systematic, cross-departmental, long-term work that requires multi-departmental collaboration, so we need to pay attention to the following issues:
- The domain name has not been redirected to 301 ;
- There are links on the website pages to other websites;
- The URL of the website should use the long-tail keywords of the page as much as possible;
- The landing page of the website should separate advertisements and search landings;
- Guaranteed rankings, but only rely on obscure and verbose keyword phrases that are readily available.
White Hat SEO vs Black Hat SEO
In Western movies, white hats and black hats usually represent the good and the bad. In SEO, these two terms are used to divide the methods used to optimize a website: optimization methods that follow Google’s Webmaster Guidelines, and optimization methods that exploit vulnerabilities in Google’s algorithm.
Anything that uses cheating or questionable tactics can be called black hat SEO. The steps and processes are more complicated, but such as spam links, hidden web pages, bridge pages, keyword stuffing, etc. are not black hat methods, but only belong to the beginner stage. A typical black hat search engine optimization is to use a program to crawl a large number of search results from other categories or search engines to make web pages, and then put Google Adsense on these pages. The number of these web pages is not hundreds or thousands, but tens of thousands and hundreds of thousands. So even if most of the pages are not ranked high, because of the huge number of pages, there will still be users entering the website and clicking on Google Adsense ads.
White hat SEO is a fair method, which is to use SEO optimization methods that comply with the mainstream search engine publishing guidelines. It is the opposite of black hat SEO. White hat SEO has always been regarded as the best SEO method in the industry. It operates under the circumstance of avoiding all risks, and at the same time avoids any conflict with the search engine publishing policy. It is also the highest professional ethics of SEOer practitioners. standard.